Developers, marketers and monetization specialists on one team. We publish Android apps under our own banner, and partner with founders who want theirs run the same way.
Experience from the charts, not a pitch deck. What we know about retention, eCPMs and paywalls came from publishing apps, seeing what didn't work, and fixing it. So we keep our opinions tied to data and skip the ones we can't prove.
Publishers, not just developers. Plenty of studios can build an app. Far fewer can then find its audience and grow its revenue without damaging the experience. We do the whole job, because on our own portfolio there's no one else to hand it to.
Independent by design. Mobile Business Group is self-funded and answers to no investor calendar. That lets an app take the time it needs to mature instead of being rushed to hit a quarterly target.
When a decision gets difficult, one of these usually settles it.
No campaign or clever paywall can save an app people don't come back to. We make it worth using first, and only then work on growing it.
We track what actually matters and report it honestly — internally and to partners. No cherry-picked date ranges, no charts built to impress.
A launch spike is easy. A user base that sticks around is a business. We optimize for the user still here next year, not the one who churns on day one.
Owning our portfolio keeps us honest. We don't buy users we can't retain, we don't rush half-finished features out the door, and we don't hide subscriptions behind misleading buttons. If that means slower growth some quarters, we're fine with it.
Tell us what you're launching, scaling or ready to sell. You'll hear back within a day.